From the Archive.
A working family-run uniform supplier in Belleville, New Jersey doesn’t generate much press — which is how we like it. But across seven decades the local paper has stopped in a few times. Here’s what they wrote.
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Season’s Greetings from Atlantic Uniform & Textile Co.
Click to open full size. Twenty years in, Atlantic was already a fixture in the Belleville business community. This holiday display ad ran in The Belleville Times the week between Christmas and New Year — thanking customers and quietly reminding the township that the doors on Washington Avenue had been open since 1952.
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Lee Riders Jacket Feature
Click to open full size. By the mid-1980s Atlantic carried workwear and casual apparel alongside the uniform program. This spring ad highlighted the Lee Riders jacket — a staple of the era’s work-and-weekend wardrobe — for a generation of Belleville readers who came in for boots one week and a department-issue shirt the next.
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The Old-Fashioned Way
Click to open full size. Forty years after opening, Atlantic was profiled by The Belleville Times as a holdout against an industry that had begun consolidating around catalog wholesalers. The article’s headline — The Old-Fashioned Way — became something close to a company motto. It still describes how we work: measure by hand, stitch in-house, stand behind it.
Seven decades. Same address. Same standard.
Atlantic Uniform Company is still family-run, still in Belleville, and still measuring by hand. Stop in or get in touch.